George Flood-Hunt is a Paris-based director working across commercials, music videos and narrative projects.

He works under the philosophy that every project should be approached on its own terms. Rather than starting with a visual style, he starts with the people, the idea and the questions a project naturally raises.

It’s very easy to make something pretty without meaning, depth or transmission; alas, it rots the soul. Intention doesn’t necessarily make a project more meaningful, but as humans, we owe it to ourselves to take steps in the right direction.

His influences range from the playful invention of Georges Méliès and Pendleton Ward to the existential and spiritual cinema of Ingmar Bergman, Andrei Tarkovsky and Krzysztof Kieślowski, with Charlie Kaufman somewhere in the strange space between.

Since childhood, George has been trying to bridge the distance between himself and others. Growing up between several cultures, words never came easily to him, so he learned to communicate through different languages.

There’s no solution to the evolution of technology but to learn, adapt and grow with it.

George uses technology to crutch his stories, not to carry them.